ToDo

Description

A new experience of creating a To do lists for Generation Z.

role

UI/UX Design

Timeframe

3 Days

Background

The need for a to-do app tailored to Gen-Z arises from their digital-native lifestyle, overwhelming information flow, unique communication preferences, desire for personalization, goal-oriented mindset, engagement through gamification, social interactions, and the challenges of transitioning to adulthood. These factors make a specialized app essential for helping Gen-Z efficiently manage tasks, stay organized, and achieve their ambitions in a way that aligns with their distinct characteristics and preferences.

Research

User Research:

‍Our user research unveiled key insights into Gen Z's digital-native lifestyle, their preference for succinct communication, and their strong desire for personalized experiences. This highlighted the need for a task management app that aligns with their unique characteristics and communication patterns. Additionally, their ambition and inclination towards gamification underscored the importance of a goal-oriented solution.

48% students creating to do lists manually
82% of young professionals don’t use any task managing system at all. Where 33% of them rely on handwritten to do lists.

SOURCE:https://clockify.me/time-management-statistics

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Competitor Analysis:

Market research findings indicate a prevailing trend of complicated task management apps that lack clarity and simplicity, particularly for the Gen-Z audience. Many existing apps fail to resonate with this demographic due to their convoluted features and unclear interfaces. This insight underscores the need for a user-friendly, straightforward to-do app that caters to the preferences and behaviors of Gen-Z users.

Market research key points: Gen-Z users appreciate customization options and intuitive interfaces, Gamification elements and rewards can engage Gen-Z users more effectively.

Define & Ideate

The Gen-Z Todo App aims to bridge this gap by providing a task management solution that aligns with Gen-Z preferences, incorporating features like personalization, gamification, and social integration. This new app will enable Gen-Z users to effectively manage tasks in a way that resonates with their digital lifestyle and personal preferences.

By addressing this problem and designing an app tailored to the needs and behaviours of Gen-Z users, the new Gen-Z Todo App has the potential to provide a more engaging and effective task management experience for this generation.

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Flow Chart & Lo-Fi Sketches

‍The interesting challenge here was to understand how gamification elements might help users to feel like the to-do tasks are special, and motivated to continue creating and completing tasks.

Flow Chart: Illustrating the user journey and navigation  through the Gen-Z Todo app

Branding

As the timeline for this project was extremely tight, I decided to stick to the simple style guide and color scheme from Tailwind CSS. I used a vibrant and playful colour scheme to resonate with the energetic personality of the targeted audience. The interface should feel youthful and engaging.

Onboarding: This approach aims to provide a seamless entry point for users  while ensuring their comfort and privacy.

Home: On the Home screen, users typically see a combination of single tasks and task lists  for a seamless task management experience.

Creating a task: Users can efficiently create both individual tasks and their corresponding task lists in a single interaction, reducing the need for navigating between different screens.

Creating a task lists: The design of the "Task Lists" screen aims to simplify task management while offering a visually pleasing and functional interface. By integrating icon-coding, clear task counts, and intuitive actions, the screen fosters a seamless interaction between users and their task lists, ultimately enhancing their productivity and organization.

Profile: The combination of user statistics, earned badges, and customizable features adds depth to the user experience, creating a delightful and motivating interaction within the Gen-Z Todo App.

Prototyping

Hi-Fi Wireframes

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Creating tasks: Users can efficiently create both individual tasks and their corresponding task lists in a single interaction, reducing the need for navigating between different screens.

Summary

Conclusions: Considerations

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‍In the first iteration of the app, I would conduct usability testing to ensure it resonates with the Gen-Z audience. Focus areas would include task efficiency, clear interface, engagement, navigation, personalization, and feedback mechanisms. A/B testing, user interviews, and data analytics would help refine the app based on user insights, creating a more user-centric solution.

Conclusions: Measuring Success

In assessing the success of our app design, we will focus on user engagement metrics such as active users, session length, and task completion rates. Identifying drop-off points during onboarding, task creation, and theme switching will enable us to refine user pathways. Monitoring retention rates at 7-day and 30-day intervals will indicate sustained engagement. The impact of gamification, including badge collection and theme selection, will be assessed for their influence on user interaction. Utilizing data-driven insights, particularly through A/B testing, we will iterate and enhance the app's design to ensure a compelling and engaging user experience.‍

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